Businesses require the guidance and the direction of an effective mentor. This individual will not only show them the path but will inspire them to give in their best for the progress and growth of the company in every way. In the USA, the William Lauder Estee Lauder names are examples of such business mentors that have gone the extra mile to nurture and make their company grow.
Mrs Estee Lauder is the founder of The Estee Lauder Company- a premium beauty and cosmetic company in the world. She is a well-known name and a role model not only for the business world but women across the globe too.
Mrs Estee Lauder was extremely talented and along with her husband Joseph, she established the Estee Lauder Company in 1946. Her Company sold four skincare products that went on to become market best sellers in the USA. Mrs Estee Lauder was successful in creating a potent domestic market for her products even though they were selling at Harrods, London.
William Lauder stepped in to carry on what his grandmother, Mrs Estee Lauder started. After the expansion of the Company, Mrs Estee Lauder’s family started to join the company but none of her family members were as successful as William Lauder.
He expanded the distribution channels of the company and also managed to increase its retail operations. He was the man behind the creation of Origins in 1990. He created the unique store-within-the store concept that became so famous that other companies started to follow suit. It was during his tenure that the Dramatically Different Moisturizing Lotion became the best selling prestigious skincare product in the USA. The first anti-aging serum was also released while he was looking after nine specialty brands of the Company including Clinique.
The William Lauder Estee Lauder name started to become popular across the world thanks to his passion to sell the products of the company in foreign shores. He took over the online activities of the Company and started to engage customers. New customers were attracted and the businesses of the brands grew rapidly. He was also in charge of human resources and his presence was indeed a rich source of inspiration and motivation to people working in the company. He was able to inspire them without effort as he was more of an example over a precept. William Lauder steered the company forward to make it a benchmark company not only in the USA but across the world too!
